Hi 👋 I'm Olivia OLeary — a lead product designer, visual storyteller & systems thinker. Currently designing catalog AI optimization tools at Faire
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A significant percentage of products added to Faire lack key information, leading to a suboptimal shopping experience for retailers. Our team launched several features powered by AI: Recommending AI-generated descriptions to make listings more compelling to retailers, selecting the best featured image for the product, and auto-generating accurate product categories and attributes.
These AI enhancements have increased marketplace GMV, streamlined product importing for brands, and boosted impressions and orders on Faire.
In early 2024, less than half of new brands who signed up to Faire received orders in their first 30 days. As a design lead in the Brand Growth team, we launched experiments to incentivize new brands to increase their shop quality - leading to extra visibility on our marketplace.
Alongside changes to the product, we launched a supplementary early lifecycle email series to drive engagement on Faire Direct: A program that enables our brands to invite their customers on Faire for 0% commission.
Managed WooCommerce Stores is a WordPress powered commerce product offering that recently launched for GoDaddy customers. Although it has powerful tools that can help businesses scale rapidly, we observed high churn rates and low usage.
As a designer in the Sales Channels team, we designed and launched an SMB commerce solution with simplified onboarding - reducing site provisioning time and making it easier for our in-person sellers on GoDaddy to set up an online store with all their catalog and store information in minutes.
When GoDaddy acquired Sellbrite, a multi-channel selling tool, it became the Marketplaces & Social product. However, it wasn't fully integrated with the rest of the commerce suite. As the design lead, our team drove the design vision to unify the Marketplaces & Social surfaces.
We launched a "Zero State" experience to help guide merchants on how to best maximize their new sales channels. We also enabled listing on sales channels directly from the merchants' unified catalog - so products are linked and synced when changes are made.
2019–2022
Archive work
Honda Acura came to us to revive their online car shopping experience as it was lacking core features needed to guide potential customers.
During this project, we also found that there were a lot of internal pain points within the Honda team when it came to updating and publishing the website — we created and launched a new design system, filtering system for model shopping, build & price and re-designed model pages.
As the need for healthcare staffing increased during COVID-19, more of Hyre's scheduling clients became healthcare workers and long-term care centres who had more requests for healthcare workers.
Due to this shift in requirements, we built an MVP vendor management system that connects facilities in need of skilled staff with staffing agencies.
During COVID-19, Hyre pivoted from a staffing marketplace to a platform for employee shift scheduling. During this time, temp staffing engagement was close to 0 and our clients had to resort to other scheduling tools that are more robust.
We modernized Hyre’s legacy event-based platform to make internal scheduling and shift building for our clients more efficient.
I started as a graphic designer while studying communications in university. Along the way, I discovered UX design when I began building more complex websites and applications—and I never looked back.
Currently, I’m a Lead Product Designer at Faire, helping brands thrive and get noticed by retailers on our marketplace. I value design solutions that balance research & learning through rapid experimentation.
Most recently, I partnered with data science and engineering to launch a suite of AI-powered tools and recommendations that help our brands optimize their catalog and attract more retailers with better listing titles, descriptions and images. I love collaborating across teams to build solutions that are impactful, and this has been one of my favourite experiences as a designer!
When I'm not designing, I'm usually busy reading manga, books, and listening to podcasts about history and ancient civilizations 🌟